Work in the bar or hospitality industry, and ready to shake things up? Created by Another Round Another Rally and supported by Hennessy, Pave the Way is a new educational initiative and cocktail competition that tasks you with expanding your knowledge of Cognac, strengthening your commitment to sustainability and expanding and building your personal brand.

It all starts with a virtual education series where you’ll brush up on your knowledge of sustainability in cocktail creation and learn more about the powerful versatility of Cognac. Discover how this iconic spirit played a role in shaping American culture. 

The virtual education series will culminate with a test and cocktail submission. From there, the top 10 finalists from seven regions will move on to live competitions in each area (New York City, Chicago, Miami, Atlanta, Houston, Los Angeles & San Francisco Bay Area). 

Claim a win at the regional level and represent your region at Tales of the Cocktail in New Orleans, where you’ll join top performers from across the country for a National Showcase at the industry’s premier spirits and cocktail conference. You’ll also earn a spot in an immersive educational experience in Cognac, where you’ll get an in-depth look at the spirit’s history, producers and place of origin. 

Applications open Thursday, March 12, so go ahead - Pave the Way!